AT Metro is the

public transport Public transport (also known as public transportation, public transit, mass transit, or simply transit) is a system of transport for passengers by group travel systems available for use by the general public unlike private transport, typical ...

brand in

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

, managed by

Auckland Transport Auckland Transport (AT) is the council-controlled organisation (CCO) of Auckland Council responsible for transport projects and services. It was established by section 38 of the Local Government (Auckland Council) Act 2009, and operates under ...

. It was launched in December 2014, following the decommissioning of the MAXX brand with updated bus and train liveries, staff uniforms, wayfinding signage and a refreshed external communications identity.

Usage

Bus operator contracts were updated in late-2014 requiring fleets to be repainted in AT Metro livery in tandem with their standard maintenance schedule. Staff uniforms are also to be rolled out within a similar timeframe. Auckland Transport's new electric train fleet was manufactured with the new livery. Liveries differ depending on the service, with

rapid transit Rapid transit or mass rapid transit (MRT), also known as heavy rail or metro, is a type of high-capacity public transport generally found in urban areas. A rapid transit system that primarily or traditionally runs below the surface may be c ...

services ( Northern Express bus and rail) in AT Blue and AT Silver accented in yellow highlights; specialty bus services ( Link and Airporter) in custom, distinguishable colours; and other bus services in AT Blue and AT Silver.

History

AT Metro replaced the MAXX brand, introduced by the former

Auckland Regional Transport Authority The Auckland Regional Transport Authority (ARTA) was the central co-ordinating agency for transport (especially but not only public transport) in the Auckland Region of New Zealand from 2004 to 2010. In this role, ARTA provided public transport ...

. The MAXX brand was not widely recognised as bus operators did not update their fleets to the new livery. Auckland Transport announced in July 2012 that the 'weak' MAXX brand would be phased out, in favour of the agency's new AT branding.

References

{{Public transport in Auckland Rail transport in Auckland Public transport in Auckland